# Optimisation Developments Limited

## Details

- **Company number:** [06653349](https://find-and-update.company-information.service.gov.uk/company/06653349)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 22 Jul 2008
- **Registered office:** HILMORE HOUSE, GAIN LANE, BRADFORD, BD3 7DL
- **Nature of business:** [82990](/sic/82990) Other business support service activities n.e.c.
- **Corporate group:** [GMV Nominees Ltd](/group/4) (48216 companies)


## Previous names

- Gweco 405 Limited (until 19 Aug 2008)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GWECO DIRECTORS LIMITED | corporate-director | 22 Jul 2008 | 29 Aug 2008 |
| GWECO SECRETARIES LIMITED | corporate-secretary | 22 Jul 2008 | 29 Aug 2008 |
| OWEN, Roger Anthony | director | 29 Aug 2008 | 1 Feb 2009 |
| BOLLAND, Marc | director | 29 Aug 2008 | 1 Feb 2010 |
| GUNTER, Mark | director | 29 Aug 2008 | 17 Jun 2011 |
| MCMAHON, Gregory Joseph | director | 17 Jun 2011 | 11 Jan 2013 |
| MCMAHON, Gregory Joseph | secretary | 6 May 2009 | 11 Jan 2013 |
| PENNYCOOK, Richard John | director | 29 Aug 2008 | 10 Apr 2013 |
| HARTWELL, Terrance | director | 20 Nov 2009 | 14 Nov 2014 |
| PHILIPS, Timothy David Dalton | director | 8 Nov 2010 | 16 Feb 2015 |
| MOWAT, Gordon Peter | director | 14 Nov 2014 | 1 Apr 2015 |
| AMSDEN, Mark Rowan | secretary | 7 Feb 2013 | 22 Feb 2017 |
| AMSDEN, Mark Rowan | director | 7 Feb 2013 | 22 Feb 2017 |
| STRAIN, Trevor John | director | 11 Jan 2013 | 2 Jan 2019 |
| GOFF, Joanna Louise | director | 2 Jan 2019 | 30 Jan 2020 |
| GLEESON, Michael | director | 30 Jan 2020 | 22 Apr 2022 |
| GOFF, Joanna Louise | director | 22 Apr 2022 |  |
| BURKE, Jonathan James | secretary | 22 Feb 2017 |  |
| BURKE, Jonathan James | director | 22 Feb 2017 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Wm Morrison Supermarkets Holdings Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent | 31 Jan 2018 |  |
| Wm Morrison Supermarkets Limited | significant-influence-or-control | 6 Apr 2016 |  |




## Owned by

Optimisation Developments Limited → [WM Morrison Supermarkets Holdings Limited](/company/10830110) → [WM Morrison Supermarkets Limited](/company/00358949) → [Market Bidco Limited](/company/13537474) → [Market Holdco 3 Limited](/company/13537356) → [Market Holdco 2 Limited](/company/13537448)



## Controls

- [Ascot Road Watford Limited](/company/07511531) (07511531)
- [MDW (Eastbourne) Limited](/company/07430104) (07430104)
- [Tower Centre Hoddesdon Limited](/company/07147954) (07147954)
- [Trilogy (Leamington Spa) Limited](/company/06983170) (06983170)



## Directors' other companies

- [BURKE, Jonathan James](/person/5874145) - director at [Safeway Food Stores Limited](/company/00534115)
- [BURKE, Jonathan James](/person/5874145) - director at [Safeway Limited](/company/01299733)
- [BURKE, Jonathan James](/person/5874145) - director at [Optimisation Investments Limited](/company/06653416)
- [BURKE, Jonathan James](/person/5874145) - director at [Tower Centre Hoddesdon Limited](/company/07147954)
- [BURKE, Jonathan James](/person/5874145) - director at [Federated Properties Limited](/company/00355171)
- [BURKE, Jonathan James](/person/5874145) - director at [Safeway Properties Limited](/company/00337632)
- [BURKE, Jonathan James](/person/5874145) - director at [Safeway Development Limited](/company/01671208)
- [BURKE, Jonathan James](/person/5874145) - director at [Market Bidco Limited](/company/13537474)
- [BURKE, Jonathan James](/person/5874145) - director at [Newincco 1072 Limited](/company/07485811)
- [BURKE, Jonathan James](/person/5874145) - director at [Simply Fresh Foods Holdings Limited](/company/05179715)



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