# Stichd Sportmerchandising UK Ltd

## Details

- **Company number:** [06412020](https://find-and-update.company-information.service.gov.uk/company/06412020)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 29 Oct 2007
- **Registered office:** 1 CHAPEL STREET, WARWICK, CV34 4HL
- **Nature of business:** [46420](/sic/46420) Wholesale of clothing and footwear


## Previous names

- Branded Sports Merchandising UK Limited (until 1 Jul 2019)
- Brandon Merchandising UK Limited (until 6 Oct 2015)
- Performance Merchandising Limited (until 13 Jul 2011)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ELBERS, Willem-Jan | director | 1 Jul 2024 |  |
| HERMSEN, Niels Jacobus Leonardus | director | 1 Jul 2024 |  |
| VOSBEEK, Esther Theodora Johanna | director | 1 Jul 2024 |  |
| NIX, Nina Alexandra | director | 18 Apr 2016 |  |
| GOODWILLE LIMITED | corporate-secretary | 29 Oct 2007 |  |
| WIJNHOVEN, Rogier Silvester Marie | director | 5 Jun 2018 | 1 Jul 2024 |
| AS, Johannes Marie Van | director | 28 Sep 2015 | 23 Mar 2018 |
| PREUVENEERS, Paul Michael | director | 1 May 2012 | 12 Mar 2016 |
| SANDEBERT, Magnus Lars Gunnar | director | 1 May 2012 | 28 Sep 2015 |
| ELFNER, Per Johan Hugo | director | 1 May 2012 | 31 Dec 2013 |
| LARQVIST, Sven Anderz | director | 29 Oct 2007 | 1 May 2012 |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Puma Se | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 18 Sep 2020 |  |



## Accounts

| Year ended | Turnover | Net assets | Cash | Employees |
|---|---|---|---|---|
| 31 Dec 2025 | £12,946,464 | £18,063,455 | £17,160 | 65 |
| 31 Dec 2024 | £19,186,739 | £18,099,749 | £23,345 | 65 |
| 31 Dec 2023 | £20,765,013 | £15,357,985 | £224 | 52 |
| 31 Dec 2022 | £14,857,602 | £8,712,804 | £4,157 | 52 |
| 31 Dec 2021 | £7,690,553 | £4,621,019 | £4,034 | 33 |





## Directors' other companies

- [GOODWILLE LIMITED](/person/5436553) - corporate-secretary at [Polarcus UK Limited](/company/07068161)
- [GOODWILLE LIMITED](/person/5436553) - corporate-secretary at [Marketer Technologies Limited](/company/09883086)
- [GOODWILLE LIMITED](/person/5436553) - corporate-secretary at [BLP Digital UK Ltd](/company/17098059)
- [GOODWILLE LIMITED](/person/5436553) - corporate-secretary at [Hissmekano Ltd](/company/17309742)
- [GOODWILLE LIMITED](/person/5436553) - corporate-secretary at [Nomono Sound Limited](/company/14335222)
- [GOODWILLE LIMITED](/person/5436553) - corporate-secretary at [Gold Arthur Ltd](/company/17073227)
- [GOODWILLE LIMITED](/person/5436553) - corporate-secretary at [Christie Intruder Alarms Limited](/company/07202860)
- [GOODWILLE LIMITED](/person/5436553) - corporate-secretary at [Asap Work UK Limited](/company/16553301)
- [GOODWILLE LIMITED](/person/5436553) - corporate-secretary at [Atlantic Merchants Limited](/company/00780397)
- [GOODWILLE LIMITED](/person/5436553) - corporate-secretary at [Bare Direct Ltd](/company/13342674)



## Registered address

256 companies are registered at this address - likely a registration agent.