# Secret Sales Group Limited

## Details

- **Company number:** [06264879](https://find-and-update.company-information.service.gov.uk/company/06264879)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 31 May 2007
- **Registered office:** 167-169 GREAT PORTLAND STREET, 5TH FLOOR, LONDON, W1W 5PF
- **Nature of business:** [47910](/sic/47910) Retail sale via mail order houses or via Internet
- **Corporate group:** [Big Secret Investment Limited](/group/42158) (3 companies)


## Previous names

- LRG Online Limited (until 31 Jul 2026)
- Seoptimise Limited (until 2 Sep 2014)
- White Digital Limited (until 28 Feb 2020)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| TEMPLE SECRETARIES LIMITED | corporate-nominee-secretary | 31 May 2007 | 31 May 2007 |
| COMPANY DIRECTORS LIMITED | corporate-nominee-director | 31 May 2007 | 31 May 2007 |
| GIBBONS, Kevin James | director | 31 May 2007 | 31 May 2012 |
| THORPE, Hannah | director | 28 Feb 2017 | 16 Aug 2018 |
| TOFTS, Stuart | secretary | 31 May 2007 | 16 Aug 2018 |
| TOFTS, Stuart | director | 31 May 2007 | 16 Aug 2018 |
| FAIRHURST, Kristina Marie | director | 16 Aug 2018 | 27 Feb 2020 |
| MCDONALD, Iain | director | 11 Jun 2021 | 11 Jun 2021 |
| HOWARD, Rosa Kathleen | director | 16 Aug 2018 | 11 Jun 2021 |
| GRAY, Sebastian Christopher | director | 11 Jun 2021 | 3 Mar 2026 |
| EDELMAN, Keith Graeme | director | 3 Mar 2026 |  |
| DUTHIE-JACKSON, Angus Michael George | director | 23 Dec 2025 |  |
| MCDONALD, Iain | director | 30 Jul 2024 |  |
| BEIGHTON, Nick | director | 21 Sep 2022 |  |
| SHARMA, Ravi | director | 11 Jun 2021 |  |
| PURT, Matthew Adrian Timothy | director | 2 Mar 2020 |  |
| GRIFFIN, Christopher | director | 2 Mar 2020 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Stuart Paul Tofts | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent | 6 Apr 2016 | 16 Aug 2018 |
| Found Group Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent | 16 Aug 2018 | 28 Feb 2020 |
| Lifestyle Retail Group Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 28 Feb 2020 | 22 Oct 2020 |
| Mr Christopher Griffin | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 22 Oct 2020 | 11 Jun 2021 |
| Lifestyle Retail Group Limited | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 22 Oct 2020 |  |



## Accounts

| Year ended | Turnover | Net assets | Cash | Employees |
|---|---|---|---|---|
| 30 Sep 2024 | £11,546,992 | -£1,303,084 | £2,545,446 | 75 |
| 30 Sep 2023 | £10,181,828 | £2,402,013 | £4,876,604 | 75 |
| 30 Sep 2020 | - | -£1,101,108 | £901,606 | 25 |
| 30 Sep 2019 | - | -£12,587 | - | 9 |
| 30 Nov 2015 | - | £274,260 | £80,327 | - |
| 30 Nov 2014 | - | £339,762 | £186,802 | - |
| 30 Nov 2013 | - | £364,389 | £207,884 | - |
| 30 Nov 2012 | - | £284,970 | £203,298 | - |



## Owned by

Secret Sales Group Limited → [Lifestyle Retail Group Limited](/company/11272656) → [Big Secret Investment Limited](/company/11272961)




## Directors' other companies

- [BEIGHTON, Nick](/person/6080779) - director at [Raging Bull Group Limited](/company/09725997)
- [MCDONALD, Iain](/person/5542666) - director at [Belerion Capital Group Ltd](/company/11461792)
- [MCDONALD, Iain](/person/5542666) - director at [Belerion Holdings Limited](/company/12725133)
- [MCDONALD, Iain](/person/5542666) - director at [Selkirk Group PLC](/company/15975897)
- [MCDONALD, Iain](/person/5542666) - director at [Revolution Beauty UK Holdco Limited](/company/10885473)
- [MCDONALD, Iain](/person/5542666) - director at [Revolution Beauty Group PLC](/company/11666025)
- [MCDONALD, Iain](/person/5542666) - director at [Belerion Capital Limited](/company/07192256)
- [SHARMA, Ravi](/person/5413975) - director at [Datatonic Holdings Ltd](/company/12118661)



## Registered address

12,750 companies are registered at this address - likely a registration agent.