# Decision Architecture Limited

## Details

- **Company number:** [06239214](https://find-and-update.company-information.service.gov.uk/company/06239214)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 8 May 2007
- **Registered office:** CLAYFIELDS 22, BRADFORD ROAD, RODE, BA11 6PR
- **Nature of business:** [73200](/sic/73200) Market research and public opinion polling


## Previous names

- Driving Growth (Marketing Consultancy) Limited (until 12 May 2011)
- DVL Smith (Marketing Consultancy) Limited (until 7 Jul 2014)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Adam Charles Riley | ownership-of-shares-25-to-50-percent | 1 Jun 2016 |  |
| Ms Alison Graham | ownership-of-shares-25-to-50-percent | 1 Jun 2016 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Mar 2025 | £3,768 | £1,041 | 2 |
| 31 Mar 2024 | £764 | £9,863 | 2 |
| 31 Mar 2023 | -£7,238 | £41,667 | 3 |
| 31 Mar 2022 | -£15,659 | £9,055 | 4 |
| 31 Mar 2021 | £1,389 | £12,262 | 4 |
| 31 Mar 2020 | £324 | £58,695 | 4 |
| 31 Mar 2019 | £23,277 | £59,576 | 8 |
| 31 Mar 2018 | £3,787 | £21,101 | 11 |
| 31 Mar 2017 | - | £34,076 | 11 |
| 31 Mar 2016 | - | £60,964 | - |
| 31 Mar 2015 | - | £36,664 | - |
| 31 Mar 2014 | - | £49,752 | - |
| 31 Mar 2013 | - | £5,444 | - |
| 31 Mar 2012 | £8,922 | £17,921 | - |
| 31 Mar 2009 | £25,434 | £84,273 | - |