# Aim Smarter Limited

## Details

- **Company number:** [05225734](https://find-and-update.company-information.service.gov.uk/company/05225734)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 8 Sep 2004
- **Registered office:** 71-75 SHELTON STREET, COVENT GARDEN, LONDON, WC2H 9JQ
- **Nature of business:** [62090](/sic/62090) Other information technology service activities
- **Corporate group:** [Altitude Group PLC](/group/19429) (7 companies)


## Previous names

- 251 Quarry Street Limited (until 22 Oct 2004)
- Only Trade Limited (until 2 Aug 2006)
- Customer Focus Software Limited (until 15 May 2020)
- Industry Software Limited (until 7 Jan 2009)
- Trade Only Limited (until 5 Aug 2015)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| REID, Gordon William | director | 8 Sep 2004 | 28 Sep 2004 |
| HERRINGTON, Denise Elaine | director | 8 Sep 2004 | 28 Sep 2004 |
| BARLOW ROBBINS SECRETARIAT LIMITED | corporate-secretary | 8 Sep 2004 | 1 Nov 2004 |
| FIELDER, Barry William | secretary | 1 Nov 2004 | 5 Sep 2005 |
| FIELDER, Barry William | director | 28 Sep 2004 | 5 Sep 2005 |
| WILLIS, Keith Terence | director | 28 Sep 2004 | 5 Sep 2005 |
| VARLEY, Martin | director | 28 Sep 2004 | 5 Sep 2005 |
| ELLIOTT, Steven Howard | secretary | 5 Sep 2005 | 5 Jan 2009 |
| ROBINSON, Victoria Ann | director | 5 Sep 2005 | 29 Jan 2009 |
| SYKES, Timothy James | secretary | 5 Jan 2009 | 20 Apr 2009 |
| SLATER, Richard Craig Alan | director | 2 Jan 2009 | 20 Apr 2009 |
| SYKES, Timothy James | director | 13 Oct 2008 | 20 Apr 2009 |
| ELLIOTT, Steven Howard | director | 5 Sep 2005 | 30 Apr 2009 |
| SMITH, David Robert | director | 1 Aug 2009 | 31 Oct 2011 |
| SMITH, David Robert | secretary | 1 Aug 2009 | 31 Oct 2011 |
| ROBINSON, Victoria Ann | secretary | 1 Nov 2011 | 30 Apr 2014 |
| ROBINSON, Victoria Ann | director | 1 Nov 2011 | 31 Jan 2016 |
| SOWERBY, Richard Anthony | director | 5 Mar 2015 | 30 Apr 2017 |
| CARR-HILL LIMITED | corporate-secretary | 30 Apr 2014 | 31 Oct 2017 |
| HORNBY, Neil | secretary | 31 Oct 2017 | 1 Jun 2018 |
| PARKER, Shaun Raymond | director | 14 Jan 2016 | 4 Oct 2018 |
| VARLEY, Martin | director | 16 Jun 2011 | 7 Apr 2020 |
| COUTURIER, Graeme Bernard | director | 1 Jun 2018 | 1 Oct 2021 |
| COUTURIER, Graeme Bernard | secretary | 1 Jun 2018 | 1 Oct 2021 |
| FELTHAM, Graham Mark Thomas | secretary | 1 Oct 2021 | 12 Aug 2025 |
| FELTHAM, Graham Mark Thomas | director | 1 Oct 2021 | 12 Aug 2025 |
| WHIBLEY, Drew David | director | 22 Sep 2025 | 31 Jul 2026 |
| SOWERBY, Richard Anthony | director | 31 Jul 2026 |  |
| WILKINSON, Deborah | director | 9 Apr 2020 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Altitude Group Plc | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors, significant-influence-or-control | 6 Apr 2016 | 1 Apr 2022 |
| Boxcam Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 1 Apr 2022 |  |




## Owned by

Aim Smarter Limited → [Boxcam Limited](/company/05153697) → [Altitude Group PLC](/company/05193579)



## Controls

- [Customer Focus Exhibitions Limited](/company/09377989) (09377989)



## Directors' other companies

- [SOWERBY, Richard Anthony](/person/5368953) - director at [Customer Focus Exhibitions Limited](/company/09377989)
- [SOWERBY, Richard Anthony](/person/5368953) - director at [Altitude Group PLC](/company/05193579)
- [SOWERBY, Richard Anthony](/person/5368953) - director at [Aim Iq Limited](/company/16957579)
- [SOWERBY, Richard Anthony](/person/5368953) - director at [Customer Focus Interactive Imaging Ltd](/company/09509123)
- [SOWERBY, Richard Anthony](/person/5368953) - director at [Promoserve Business Systems Limited](/company/05201788)
- [SOWERBY, Richard Anthony](/person/5368953) - director at [Boxcam Limited](/company/05153697)
- [WILKINSON, Deborah](/person/5521949) - director at [Boxcam Limited](/company/05153697)
- [WILKINSON, Deborah](/person/5521949) - director at [The Advertising Products Group Limited](/company/04128356)
- [WILKINSON, Deborah](/person/5521949) - director at [Customer Focus Exhibitions Limited](/company/09377989)
- [WILKINSON, Deborah](/person/5521949) - director at [Customer Focus Interactive Imaging Ltd](/company/09509123)



## Registered address

80,513 companies are registered at this address - likely a registration agent.