# As Seen Online Limited

## Details

- **Company number:** [05179892](https://find-and-update.company-information.service.gov.uk/company/05179892)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 14 Jul 2004
- **Registered office:** 20 MORTLAKE HIGH STREET, LONDON, SW14 8JN
- **Nature of business:** [99999](/sic/99999) Dormant Company
- **Corporate group:** [The Diamond Group Limited](/group/31838) (2 companies)


## Previous names

- DG Websites Limited (until 8 Oct 2007)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| WHATLING, Deborah Jane | director | 17 Sep 2010 |  |
| WHATLING, Deborah Jane | secretary | 14 Jul 2004 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| The Diamond Group Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 6 Apr 2016 |  |



## Accounts

| Year ended | Net assets |
|---|---|
| 31 Jul 2025 | £1 |
| 31 Jul 2024 | £1 |
| 31 Jul 2023 | £1 |
| 31 Jul 2022 | £1 |
| 31 Jul 2021 | £1 |
| 31 Jul 2020 | £1 |
| 31 Jul 2019 | £1 |
| 31 Jul 2018 | £1 |
| 31 Jul 2017 | £1 |
| 31 Jul 2016 | £1 |
| 31 Jul 2015 | £1 |
| 31 Jul 2014 | £1 |
| 31 Jul 2013 | £1 |
| 31 Jul 2012 | £1 |
| 31 Jul 2011 | £1 |
| 31 Jul 2010 | £1 |
| 31 Jul 2009 | £1 |
| 31 Jul 2008 | £1 |
| 31 Jul 2007 | £1 |



## Owned by

As Seen Online Limited → [The Diamond Group Limited](/company/02547854)




## Directors' other companies

- [WHATLING, Deborah Jane](/person/6072862) - director at [The Diamond Group Limited](/company/02547854)
- [WHATLING, Deborah Jane](/person/6072862) - secretary at [UK Select Properties Limited](/company/04528916)
- [WHATLING, Deborah Jane](/person/6072862) - secretary at [The Diamond Group Limited](/company/02547854)
- [WHATLING, Deborah Jane](/person/6072862) - director at [UK Select Properties Limited](/company/04528916)
- [WHATLING, Deborah Jane](/person/6072862) - director at [16 Sheen Gate Gardens Ltd](/company/06730066)



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