# All2play4 Limited

## Details

- **Company number:** [04807103](https://find-and-update.company-information.service.gov.uk/company/04807103)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 23 Jun 2003
- **Registered office:** MIDLAND HOUSE, 2 POOLE ROAD, BOURNEMOUTH, BH2 5QY
- **Nature of business:** [73200](/sic/73200) Market research and public opinion polling


## Previous names

- Yellowthread Limited (until 6 Mar 2026)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MASON, Sam | director | 16 Jun 2017 |  |
| MASON, Henry | director | 16 Jun 2017 |  |
| MASON, Hugh John | director | 16 Jun 2017 |  |
| MASON, Eloise Claire | director | 10 Sep 2013 |  |
| MASON, John | director | 27 Jul 2007 |  |
| MASON, Charlotte Louise | director | 1 Apr 2006 |  |
| DICKIE, Katie | director | 1 Apr 2006 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Charlotte Louise Mason | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 | 16 Jun 2017 |
| Eloise Claire Mason | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 | 16 Jun 2017 |
| All2play4 Holdings Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 20 Nov 2025 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Mar 2026 | - | £427,750 | 0 |
| 30 Sep 2024 | - | £37,186 | 5 |
| 30 Sep 2023 | - | £44,484 | 5 |
| 30 Sep 2022 | £2,211,322 | £48,677 | 5 |
| 30 Sep 2021 | £2,071,743 | £44,166 | 6 |
| 30 Sep 2020 | £1,976,110 | £373,143 | 6 |
| 30 Sep 2019 | £2,197,572 | £61,576 | - |



## Owned by

All2play4 Limited → [All2play4 Holdings Limited](/company/16848495)





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