# The Behave Consultancy Ltd

## Details

- **Company number:** [04250391](https://find-and-update.company-information.service.gov.uk/company/04250391)
- **Status:** active
- **Type:** ltd
- **Incorporated:** 11 Jul 2001
- **Registered office:** FIRST FLOOR WAVERLEY HOUSE, 7-12 NOEL STREET, LONDON, W1F 8GQ
- **Nature of business:** [73110](/sic/73110) Advertising agencies
- **Corporate group:** [Serviceplan Group UK Ltd](/group/16394) (11 companies)


## Previous names

- SWK Total Media Limited (until 24 Mar 2003)
- The Behavioural Performance Agency Limited (until 21 Oct 2022)
- Total Media Direct Limited (until 20 Nov 2017)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| NICHOLS, Anna-Louise | director | 6 Jul 2026 |  |
| LARANJO, Thomas James | director | 16 Jul 2024 |  |
| COWING, James Matthew | director | 5 Apr 2023 | 16 Apr 2026 |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mediaplus Group Uk Ltd | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 6 Apr 2016 |  |



## Accounts

| Year ended | Net assets | Employees |
|---|---|---|
| 31 Dec 2025 | £378 | 3 |
| 31 Dec 2023 | £378 | 3 |
| 31 Dec 2020 | - | 3 |
| 31 Dec 2019 | - | - |



## Owned by

The Behave Consultancy Ltd → [Mediaplus Group UK Ltd](/company/03981236) → [Serviceplan Group UK Ltd](/company/09619072)




## Directors' other companies

- [LARANJO, Thomas James](/person/5548087) - director at [Serviceplan Group UK Ltd](/company/09619072)
- [LARANJO, Thomas James](/person/5548087) - director at [Serviceplan UK Ltd](/company/09619157)
- [LARANJO, Thomas James](/person/5548087) - director at [Running Total Limited](/company/05881476)
- [LARANJO, Thomas James](/person/5548087) - director at [Mediaplus Connect Ltd](/company/03811909)
- [LARANJO, Thomas James](/person/5548087) - director at [Total Media International Limited](/company/05216651)
- [LARANJO, Thomas James](/person/5548087) - director at [The Behavioural Planning Agency Limited](/company/05216519)
- [LARANJO, Thomas James](/person/5548087) - director at [Plan.net UK - Experience & Technology Limited](/company/13623432)
- [NICHOLS, Anna-Louise](/person/7112213) - director at [Mediaplus Connect Ltd](/company/03811909)
- [NICHOLS, Anna-Louise](/person/7112213) - director at [Total Media International Limited](/company/05216651)
- [NICHOLS, Anna-Louise](/person/7112213) - director at [Running Total Limited](/company/05881476)



## Companies at the same address

- [Mediaplus Connect Ltd](/company/03811909) (03811909)
- [Mediaplus Group UK Ltd](/company/03981236) (03981236)
- [Mediaplus Production Ltd](/company/03353473) (03353473)
- [Mediaplus UK (London) Ltd](/company/01604153) (01604153)
- [Running Total Limited](/company/05881476) (05881476)
- [Serviceplan UK Ltd](/company/09619157) (09619157)
- [The Behavioural Planning Agency Limited](/company/05216519) (05216519)
- [Total Media International Limited](/company/05216651) (05216651)