# Astute Metrics Limited

## Details

- **Company number:** [04243205](https://find-and-update.company-information.service.gov.uk/company/04243205)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 28 Jun 2001
- **Registered office:** NEW HOUSE, 30 NEW ROAD, SOLIHULL, B91 3DP
- **Nature of business:** [82990](/sic/82990) Other business support service activities n.e.c.


## Previous names

- Rainbowriver Limited (until 27 Jul 2001)
- Bhgn Media Limited (until 11 Oct 2017)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| EBDON-MUIR, James | director | 16 Jul 2025 |  |
| BAILEY, Susan Louise | director | 13 Oct 2017 |  |
| BAILEY, Jeremy Malcolm | director | 25 Jul 2001 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mrs Susan Louise Bailey | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent, right-to-appoint-and-remove-directors | 13 Oct 2017 | 25 Mar 2025 |
| Mr Jeremy Malcolm Bailey | significant-influence-or-control | 6 Apr 2016 | 25 Mar 2025 |
| J M Bailey Communications Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 25 Mar 2025 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Dec 2025 | - | - | 4 |
| 31 Dec 2024 | - | - | 4 |
| 31 Dec 2023 | - | - | 4 |
| 31 Dec 2022 | - | - | 3 |
| 31 Dec 2021 | - | - | 3 |
| 31 Dec 2020 | - | - | 3 |
| 31 Dec 2019 | - | - | 3 |
| 31 Dec 2018 | - | - | - |
| 31 Dec 2017 | - | - | - |
| 31 Dec 2016 | - | - | - |
| 31 Dec 2015 | - | £5,059 | - |
| 31 Dec 2014 | £3,528 | £5,722 | - |



## Owned by

Astute Metrics Limited → [J. M. Bailey Communications Limited](/company/02770699)





## Companies at the same address

- [Astute Media Limited](/company/04733520) (04733520)
- [J. M. Bailey Communications Limited](/company/02770699) (02770699)
- [TIM Bailey Offshore And EU Services Limited](/company/16042104) (16042104)