# Choice Criteria Limited

## Details

- **Company number:** [04190831](https://find-and-update.company-information.service.gov.uk/company/04190831)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 30 Mar 2001
- **Registered office:** UNIT 1-4 WHITEHALL INDUSTRIAL, ESTATE ASHFIELD WAY, FARNLEY LEEDS, LS12 5JB
- **Nature of business:** Non-trading company <span class="hidden">non trading</span>
- **Corporate group:** [Brand K Holdings Ltd](/group/24984) (24 companies)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| YORK PLACE COMPANY SECRETARIES LIMITED | corporate-nominee-secretary | 30 Mar 2001 | 30 Mar 2001 |
| YORK PLACE COMPANY NOMINEES LIMITED | corporate-nominee-director | 30 Mar 2001 | 30 Mar 2001 |
| MCDONOUGH, Colin | secretary | 30 Mar 2001 | 28 Apr 2004 |
| HIRST, Andrew | director | 30 Mar 2001 | 7 Jul 2004 |
| HIRST, Valerie Kim | director | 17 May 2002 | 6 Jul 2006 |
| STUART, Ian | director | 6 Jul 2006 | 19 Jun 2014 |
| CROSSLEY, Paul Graham | director | 6 Jul 2006 | 27 Jun 2019 |
| USTEN, Erol | director | 27 Jun 2019 | 24 Aug 2022 |
| WALKER, Lee Mark | director | 6 Jul 2006 | 5 Apr 2024 |
| WALKER, Lee Mark | secretary | 28 Apr 2004 | 5 Apr 2024 |
| NORFORD, Alexander Darryl | director | 27 Jun 2019 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Just Trays Limited | ownership-of-shares-75-to-100-percent | 6 Apr 2016 |  |



## Accounts

| Year ended | Cash | Employees |
|---|---|---|
| 28 Feb 2024 | £32 | 0 |
| 28 Feb 2023 | £32 | 0 |
| 28 Feb 2022 | £32 | 0 |
| 28 Feb 2021 | £32 | 0 |
| 28 Feb 2020 | £32 | 0 |



## Owned by

Choice Criteria Limited → [Just Trays Limited](/company/05113567) → [JT Group (UK) Limited](/company/05803712) → [JT Holdings (UK) Limited](/company/08916033) → [Brand K Ltd](/company/11716789) → [Brand K Holdings Ltd](/company/13974101)



## Controls

- [Solid Sights Limited](/company/02181469) (02181469)



## Directors' other companies

- [NORFORD, Alexander Darryl](/person/5565732) - director at [Carron Holdings Limited](/company/SC209016)
- [NORFORD, Alexander Darryl](/person/5565732) - director at [Solid Sights Limited](/company/02181469)
- [NORFORD, Alexander Darryl](/person/5565732) - director at [JT Wetrooms Limited](/company/06844199)
- [NORFORD, Alexander Darryl](/person/5565732) - director at [Ensco 515 Limited](/company/05808766)
- [NORFORD, Alexander Darryl](/person/5565732) - director at [Inishkea Limited](/company/SC382081)
- [NORFORD, Alexander Darryl](/person/5565732) - director at [JT Group (UK) Limited](/company/05803712)
- [NORFORD, Alexander Darryl](/person/5565732) - director at [Showermaster Limited](/company/01478051)



## Companies at the same address

- [Solid Sights Limited](/company/02181469) (02181469)