# Ideal Direct Limited

## Details

- **Company number:** [04183585](https://find-and-update.company-information.service.gov.uk/company/04183585)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 20 Mar 2001
- **Registered office:** UNIT B1/B2, KNIGHTS PARK KNIGHTS ROAD, STROOD, ROCHESTER, ME2 2LS
- **Nature of business:** [47910](/sic/47910) Retail sale via mail order houses or via Internet, [96090](/sic/96090) Other service activities n.e.c.


## Previous names

- Readers Direct Limited (until 7 Jul 2009)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MB STRATEGIC HOLDINGS LIMITED | corporate-director | 21 Oct 2024 | 18 Aug 2026 |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mb Strategic Holdings Limited | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent, right-to-appoint-and-remove-directors | 21 Oct 2024 | 18 Aug 2026 |
| Mrs Pritpal Kaur Mahon | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 |  |
| Mr Sarabjit Singh Mahon | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 |  |



## Accounts

| Year ended | Turnover | Net assets | Cash | Employees |
|---|---|---|---|---|
| 30 Sep 2025 | - | - | £480,666 | 7 |
| 30 Sep 2024 | - | £2,918,105 | £885,074 | 7 |
| 30 Sep 2023 | - | £3,051,891 | £217,563 | 7 |
| 30 Sep 2022 | - | £2,765,746 | £636,269 | 6 |
| 30 Sep 2021 | - | £2,525,652 | £473,865 | 6 |
| 30 Sep 2020 | - | £2,154,575 | £1,191,188 | 6 |
| 30 Sep 2019 | - | £1,755,262 | £1,421,261 | - |
| 30 Sep 2018 | - | £1,301,748 | £1,422,838 | 6 |
| 30 Sep 2017 | - | £908,518 | £1,487,591 | 6 |
| 30 Sep 2016 | - | £664,199 | £1,359,498 | - |
| 30 Sep 2015 | £2,341,936 | £472,771 | £1,064,485 | - |
| 31 Mar 2014 | £1,302,471 | £353,183 | £836,680 | - |
| 31 Mar 2013 | - | £175,849 | £403,607 | - |
| 31 Mar 2012 | - | £99,250 | £34,966 | - |
| 31 Mar 2011 | - | £22,455 | £30,762 | - |
| 31 Mar 2010 | - | £18,557 | £18,301 | - |




## Controls

- [Splash Shelf Ltd](/company/16708267) (16708267)