# The Advertising Products Group Limited

## Details

- **Company number:** [04128356](https://find-and-update.company-information.service.gov.uk/company/04128356)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 20 Dec 2000
- **Registered office:** 71-75 SHELTON STREET, COVENT GARDEN, LONDON, WC2H 9JQ
- **Nature of business:** [74990](/sic/74990) Non-trading company
- **Corporate group:** [Altitude Group PLC](/group/19429) (7 companies)


## Previous names

- Mac Merchandising & Clothing Ltd (until 11 Sep 2007)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| TEMPLE SECRETARIES LIMITED | corporate-nominee-secretary | 20 Dec 2000 | 10 Jan 2001 |
| COMPANY DIRECTORS LIMITED | corporate-nominee-director | 20 Dec 2000 | 10 Jan 2001 |
| KNIGHT, John Richard | secretary | 10 Jan 2001 | 1 Jul 2004 |
| BARNARD, Guy Robert John | director | 10 Jan 2001 | 1 Jul 2004 |
| KNIGHT, John Richard | director | 10 Jan 2001 | 1 Jul 2004 |
| SHIPLEY, Ian Charles | director | 10 Jan 2001 | 1 Jul 2004 |
| COLTON WILLIS, Jeanette | secretary | 1 Jul 2004 | 28 Sep 2004 |
| CABLE, Gary | director | 1 Jul 2004 | 28 Sep 2004 |
| FIELDER, Barry William | secretary | 28 Sep 2004 | 5 Jan 2009 |
| VARLEY, Martin | director | 28 Sep 2004 | 29 Jan 2009 |
| WILLIS, Keith Terence | director | 1 Jul 2004 | 29 Jan 2009 |
| SYKES, Timothy James | secretary | 5 Jan 2009 | 20 Apr 2009 |
| SLATER, Richard Craig Alan | director | 2 Jan 2009 | 20 Apr 2009 |
| SYKES, Timothy James | director | 13 Oct 2008 | 20 Apr 2009 |
| SMITH, David | secretary | 1 Apr 2009 | 31 Oct 2011 |
| SMITH, David Robert | director | 1 Apr 2009 | 31 Oct 2011 |
| FIELDER, Barry William | director | 1 Jul 2004 | 1 Dec 2012 |
| ROBINSON, Victoria Anne | secretary | 1 Nov 2011 | 30 Apr 2014 |
| ROBINSON, Victoria Ann | director | 1 Nov 2011 | 31 Jan 2016 |
| CARR-HILL LIMITED | corporate-secretary | 30 Apr 2014 | 1 Nov 2017 |
| HORNBY, Neil James | secretary | 1 Nov 2017 | 1 Jun 2018 |
| VARLEY, Martin | director | 1 Apr 2009 | 7 Apr 2020 |
| COUTURIER, Graeme Bernard | secretary | 1 Jun 2018 | 1 Oct 2021 |
| COUTURIER, Graeme Bernard | director | 1 Jun 2018 | 1 Oct 2021 |
| FELTHAM, Graham Mark Thomas | secretary | 1 Oct 2021 | 17 Jun 2025 |
| FELTHAM, Graham Mark Thomas | director | 1 Oct 2021 | 17 Jun 2025 |
| WHIBLEY, Drew David | director | 22 Sep 2025 | 31 Jul 2026 |
| WILKINSON, Deborah | director | 9 Apr 2020 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Altitude Group Plc | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 6 Apr 2016 | 1 Apr 2022 |
| Boxcam Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 1 Apr 2022 |  |



## Accounts

| Year ended | Net assets | Employees |
|---|---|---|
| 31 Mar 2025 | £1 | 0 |
| 31 Mar 2024 | £1 | 0 |
| 31 Mar 2023 | £1 | 0 |
| 31 Mar 2022 | £1 | 0 |
| 31 Mar 2021 | £1 | 0 |
| 31 Mar 2020 | £1 | 0 |
| 31 Dec 2018 | £1 | - |
| 31 Dec 2017 | £1 | - |
| 31 Dec 2016 | £1 | - |
| 31 Dec 2015 | £1 | - |
| 31 Dec 2014 | £1 | - |
| 31 Dec 2013 | £1 | - |
| 31 Dec 2012 | £1 | - |
| 31 Dec 2011 | £1 | - |



## Owned by

The Advertising Products Group Limited → [Boxcam Limited](/company/05153697) → [Altitude Group PLC](/company/05193579)




## Directors' other companies

- [WILKINSON, Deborah](/person/5521949) - director at [Boxcam Limited](/company/05153697)
- [WILKINSON, Deborah](/person/5521949) - director at [Aim Smarter Limited](/company/05225734)
- [WILKINSON, Deborah](/person/5521949) - director at [Customer Focus Exhibitions Limited](/company/09377989)
- [WILKINSON, Deborah](/person/5521949) - director at [Customer Focus Interactive Imaging Ltd](/company/09509123)
- [WILKINSON, Deborah](/person/5521949) - director at [Altitude Group PLC](/company/05193579)
- [WILKINSON, Deborah](/person/5521949) - director at [Promoserve Business Systems Limited](/company/05201788)



## Registered address

79,225 companies are registered at this address - likely a registration agent.