# Advertising Online Limited

## Details

- **Company number:** [03843074](https://find-and-update.company-information.service.gov.uk/company/03843074)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 16 Sep 1999
- **Registered office:** SUIT A, BIRCH HOUSE, ALMOND ROAD, ST. NEOTS, PE19 1DZ
- **Nature of business:** [79909](/sic/79909) Other reservation service activities n.e.c.
- **Corporate group:** [Longshen Properties Limited](/group/16522) (4 companies)


## Previous names

- Advertising Online Ltd (until 10 Mar 2015)
- Lodgeic Hotels Ltd (until 17 Sep 2015)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Jiye Chen | ownership-of-shares-50-to-75-percent, voting-rights-50-to-75-percent, right-to-appoint-and-remove-directors | 1 Aug 2016 | 12 Aug 2025 |
| N & T Consultancy Ltd | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent, right-to-appoint-and-remove-directors | 2 Sep 2025 |  |
| Longshen Properties Ltd | ownership-of-shares-50-to-75-percent, voting-rights-50-to-75-percent, right-to-appoint-and-remove-directors | 12 Aug 2025 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Dec 2024 | £376,330 | - | 4 |
| 31 Dec 2023 | £397,968 | - | 4 |
| 31 Dec 2022 | £377,220 | - | 4 |
| 31 Dec 2021 | £370,455 | - | 0 |
| 31 Dec 2020 | £414,916 | - | 5 |
| 31 Dec 2019 | £530,661 | - | 4 |
| 31 Dec 2018 | £576,809 | - | - |
| 31 Dec 2017 | £625,429 | - | - |
| 31 Dec 2016 | £903,181 | - | - |
| 31 Dec 2015 | £744,243 | £337,881 | - |
| 31 Dec 2014 | £765,405 | - | - |
| 31 Dec 2013 | £845,453 | £489,314 | - |
| 31 Dec 2012 | £973,099 | £628,143 | - |



## Owned by

Advertising Online Limited → [Longshen Properties Limited](/company/07198904)



## Controls

- [Quickyield Ltd](/company/07610312) (07610312)