# Initial Rewards Limited

## Details

- **Company number:** [03745785](https://find-and-update.company-information.service.gov.uk/company/03745785)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 6 Apr 1999
- **Registered office:** 15 Canfield Place, London, NW6 3BT
- **Nature of business:** [73110](/sic/73110) Advertising agencies


## Previous names

- Initial Poker Limited (until 2 Dec 2008)
- Premium Pen Limited (until 24 Oct 2006)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Jonathan Dennis Reuben | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 |  |
| Mr Lee Reuben | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Dec 2025 | £1,095,908 | £511,101 | 12 |
| 31 Dec 2024 | £846,668 | £360,826 | 11 |
| 31 Dec 2023 | £965,655 | £92,746 | 9 |
| 31 Dec 2022 | £1,155,199 | £1,124,792 | 8 |
| 31 Dec 2021 | £1,156,996 | £215,173 | 9 |
| 31 Dec 2020 | £1,150,148 | £190,086 | 15 |
| 31 Dec 2019 | £992,389 | £43,432 | 24 |
| 31 Dec 2018 | £1,213,432 | £254,821 | 24 |
| 31 Dec 2017 | £962,869 | £599,787 | 28 |
| 31 Dec 2016 | - | £1,089,753 | 28 |
| 31 Dec 2015 | - | £439,721 | - |
| 31 Dec 2014 | - | £643,624 | - |






## Registered address

496 companies are registered at this address - likely a registration agent.