# Once Upon A Time Marketing Limited

## Details

- **Company number:** [03406501](https://find-and-update.company-information.service.gov.uk/company/03406501)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 22 Jul 1997
- **Registered office:** 98 THEOBALDS ROAD (1ST FLOOR), LONDON, WC1X 8WB
- **Nature of business:** [73110](/sic/73110) Advertising agencies
- **Corporate group:** [Olympus Holdco Limited](/group/15168) (57 companies)


## Previous names

- Shelfco (No. 1364) Limited (until 23 Oct 1997)
- Coutts Retail Communications Limited (until 24 Jul 2014)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MIKJON LIMITED | corporate-nominee-director | 22 Jul 1997 | 5 Nov 1997 |
| E P S SECRETARIES LIMITED | corporate-nominee-secretary | 22 Jul 1997 | 5 Nov 1997 |
| HAMPSON, Andrew Robert | director | 11 Nov 1997 | 31 Jul 1998 |
| CAHN, Christopher Charles | director | 11 Nov 1997 | 28 Jan 1999 |
| ESSEX, Norman Arthur | director | 11 Nov 1997 | 28 Jan 1999 |
| GODRIDGE, Warren Stafford | director | 21 Apr 1998 | 26 Nov 1999 |
| BELL, Patrick Charles | director | 11 Nov 1997 | 24 Jan 2000 |
| FOWLER, Robert Edward | director | 30 Dec 1999 | 31 Aug 2000 |
| PRICE, Kevin | director | 30 Dec 1999 | 31 Jan 2001 |
| ESSEX, Norman Arthur | director | 29 Jun 2000 | 1 Feb 2001 |
| FLETCHER, Mark | director | 1 Feb 2001 | 2 Aug 2002 |
| YOUNG, Harriet Grace Emma | director | 1 Jan 1998 | 30 Nov 2002 |
| BELL, Patrick Charles | director | 2 Jul 2001 | 25 Apr 2003 |
| KIDD, Nigel Mcgregor | director | 30 Dec 1999 | 31 Jan 2004 |
| HARRIS, Graeme Richard | director | 8 Jan 2001 | 12 Oct 2004 |
| ALEXANDER, Charles Stuart | director | 5 Nov 1997 | 12 Oct 2004 |
| ALEXANDER, Charles Stuart | secretary | 5 Nov 1997 | 12 Oct 2004 |
| LYNCH, Lucy Alice | director | 1 Jan 2004 | 3 Oct 2005 |
| ESSEX, Robert Thomas Tickler | director | 5 Nov 1997 | 24 Oct 2005 |
| STERN, Nigel Duncan | director | 21 Apr 1998 | 11 Apr 2006 |
| LAWSON, Gregory John | director | 1 Jan 2005 | 19 Feb 2007 |
| SAYSELL, Mark Robert | director | 1 Jan 2003 | 19 Feb 2007 |
| O'CONNOR, Christiaan John | director | 8 Jan 2001 | 19 Feb 2007 |
| SAYSELL, Richard Geoffrey | director | 11 Nov 1997 | 2 Mar 2007 |
| CAINES, Katherine Ann | director | 1 Jan 2005 | 10 Apr 2007 |
| SHAFE, Patrick | director | 1 Jan 2005 | 10 Apr 2007 |
| PICKERING, Matthew Alan | director | 1 Jan 2004 | 23 May 2007 |
| BRUFORD, Paul James | director | 25 Nov 2005 | 1 Jun 2007 |
| BOOKER, Gary Anthony | director | 30 Dec 1999 | 1 Jun 2007 |
| FONEY, Matthew Jon | director | 1 Jan 1998 | 1 Jun 2007 |
| MIDDLETON, Arthur Jeremy Barritt | director | 12 Oct 2004 | 27 Jun 2007 |
| SMITH, Anthony Michael | director | 30 Dec 1999 | 25 Oct 2007 |
| BURNS, Dominic John | director | 1 Jan 2005 | 22 Feb 2008 |
| WINFIELD, Bruce Malcolm | secretary | 1 Jul 2007 | 20 Mar 2008 |
| CLARKE, Martin John | secretary | 12 Oct 2004 | 20 Mar 2008 |
| BURNS, Graeme Ian | director | 12 Oct 2004 | 20 Mar 2008 |
| WILD, Alan Richard | director | 1 Oct 2007 | 30 May 2008 |
| HANCOCK, Adrian John | director | 1 Nov 2007 | 30 Oct 2008 |
| SAVAGE, John Andrew | director | 1 Oct 2007 | 28 Feb 2009 |
| EARNSHAW, Jeremy Waring | secretary | 20 Mar 2008 | 30 Apr 2009 |
| EARNSHAW, Jeremy Waring | director | 20 Mar 2008 | 30 Apr 2009 |
| RONALD, William David Gordon | director | 30 Apr 2009 | 31 Oct 2009 |
| SHAW, Mark | secretary | 30 Apr 2009 | 1 Feb 2010 |
| SHAW, Mark | director | 20 Mar 2008 | 17 Jan 2011 |
| KNIGHTS, Gary | director | 30 Apr 2009 | 7 Feb 2011 |
| O'REILLY, Trevor John | director | 7 Feb 2011 | 27 Oct 2011 |
| BARFIELD, Richard Timothy | director | 1 Feb 2010 | 23 Jan 2012 |
| BARFIELD, Richard Timothy | secretary | 1 Feb 2010 | 23 Jan 2012 |
| STIRLING, John Henry | secretary | 27 Feb 2012 | 21 Dec 2012 |
| STEEL, Andrew David | director | 23 Jan 2012 | 30 Oct 2013 |
| CANNING, Paul | director | 30 Oct 2013 | 23 Jan 2014 |
| FAULDS, James Joseph Michael | director | 23 Jan 2012 | 23 Jan 2014 |
| WEAVER, Steven John | director | 23 Jan 2014 | 1 Apr 2015 |
| WARD, Robert David | director | 23 Jan 2014 | 30 Jun 2025 |
| MILLER, Daniel Eric | director | 11 Apr 2017 |  |
| PILGRAM, Andrea Clare | director | 23 Jan 2014 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Andrea Clare Pilgrim | significant-influence-or-control | 6 Apr 2016 | 18 Apr 2023 |
| Once Upon A Time London Ltd | ownership-of-shares-75-to-100-percent | 6 Apr 2016 | 17 Nov 2025 |
| Once Upon A Time Creative Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 17 Nov 2025 |  |



## Accounts

| Year ended | Turnover | Net assets | Cash | Employees |
|---|---|---|---|---|
| 30 Apr 2025 | £17,550,012 | -£1,636,225 | £271,794 | 111 |
| 30 Apr 2024 | £18,285,817 | £10,003,120 | £670,998 | 102 |
| 30 Apr 2023 | £19,628,686 | £8,540,561 | £1,020,408 | 78 |
| 30 Apr 2022 | £16,472,976 | £5,899,031 | £776,574 | 71 |
| 30 Apr 2021 | £7,829,672 | £2,565,822 | £864,687 | 76 |
| 30 Apr 2020 | £11,358,978 | £1,629,649 | £491,728 | 71 |



## Owned by

Once Upon A Time Marketing Limited → [Once Upon A Time Creative Limited](/company/16744636) → [Tosca Debt Capital Gp Ii LLP](/company/OC415057) → [Tosca Debt Capital LLP](/company/OC414014) → [Trinity Debt Holdings Limited](/company/13882774) → [Olympus Holdco Limited](/company/14466069)




## Directors' other companies

- [MILLER, Daniel Eric](/person/5465432) - director at [Once Upon A Time Activation Limited](/company/03837594)
- [MILLER, Daniel Eric](/person/5465432) - director at [Once Upon A Time Global Ltd](/company/12329089)



## Companies at the same address

- [Once Upon A Time Creative Limited](/company/16744636) (16744636)
- [Once Upon A Time Music Limited](/company/03307408) (03307408)