# Mercia Outdoor Advertising Limited

## Details

- **Company number:** [03070888](https://find-and-update.company-information.service.gov.uk/company/03070888)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 21 Jun 1995
- **Registered office:** SECOND FLOOR (NORTH) FIFTY PADDINGTON, 50 EASTBOURNE TERRACE, LONDON, W2 6LG
- **Nature of business:** [73110](/sic/73110) Advertising agencies
- **Corporate group:** [Whistler UK Bidco Limited](/group/9586) (38 companies)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| SMITH, Stuart John | director | 27 Feb 2025 |  |
| COX, Damian | director | 4 Jul 2019 |  |
| ALLARD, Philip Henrik | director | 4 Jul 2019 |  |
| CHANDLER, Jonathan Peter | director | 4 Jul 2019 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Daneville David Smith | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 | 4 Jul 2019 |
| Mr Bryan Robert Smith | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 | 4 Jul 2019 |
| Wildstone Capital Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 4 Jul 2019 | 24 Mar 2021 |
| Wildstone Finance Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 24 Mar 2021 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Dec 2019 | -£18,620 | £31,541 | 2 |
| 30 Jun 2018 | -£101,730 | £9 | 2 |
| 30 Jun 2017 | -£91,024 | £8 | 2 |
| 30 Jun 2016 | -£67,714 | £8 | - |
| 30 Jun 2015 | -£66,649 | £8 | - |
| 30 Jun 2014 | -£49,875 | £8 | - |
| 30 Jun 2013 | -£55,787 | £8 | - |



## Owned by

Mercia Outdoor Advertising Limited → [Wildstone Finance Limited](/company/13134958) → [Whistler Finco Limited](/company/15289608) → [Whistler UK Bidco Limited](/company/14333270)




## Directors' other companies

- [ALLARD, Philip Henrik](/person/5358982) - director at [Vivid Outdoor Media Solutions (B) Ltd](/company/13289156)
- [ALLARD, Philip Henrik](/person/5358982) - director at [Vivid Outdoor Media Solutions (C) Ltd](/company/14548957)
- [ALLARD, Philip Henrik](/person/5358982) - director at [Sky Outdoor Ltd](/company/16329619)
- [ALLARD, Philip Henrik](/person/5358982) - director at [Wildstone Capital Limited](/company/07275191)
- [ALLARD, Philip Henrik](/person/5358982) - director at [Wildstone Properties Limited](/company/05111811)
- [ALLARD, Philip Henrik](/person/5358982) - director at [Vivid Outdoor Media Solutions (A) Ltd](/company/13289452)
- [CHANDLER, Jonathan Peter](/person/5359030) - director at [Wildstone Capital Limited](/company/07275191)
- [CHANDLER, Jonathan Peter](/person/5359030) - director at [Sky Outdoor Ltd](/company/16329619)
- [CHANDLER, Jonathan Peter](/person/5359030) - director at [Town & Country Advertising Limited](/company/13065530)
- [CHANDLER, Jonathan Peter](/person/5359030) - director at [Wildstone Properties Limited](/company/05111811)



## Companies at the same address

- [Adrenalin Advertising Limited](/company/03926702) (03926702)
- [Air Outdoor Media Ltd](/company/07428251) (07428251)
- [Amplify Outdoor Ltd](/company/12611845) (12611845)
- [Asset Release Management Ltd](/company/09034591) (09034591)
- [BB Media Assets Limited](/company/13008039) (13008039)
- [Billboard Advertising Ltd](/company/09579164) (09579164)
- [City Media Outdoor Advertising Limited](/company/04554683) (04554683)
- [Direct Posters Outdoor Limited](/company/05515791) (05515791)
- [Harlech Outdoor Displays Limited](/company/12324678) (12324678)
- [Harlech Sites Limited](/company/09062501) (09062501)