# Directly Financial Ltd

## Details

- **Company number:** [02810288](https://find-and-update.company-information.service.gov.uk/company/02810288)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 19 Apr 1993
- **Registered office:** SPRING FARM 4 SPRING CLOSE, GREAT HORWOOD, MILTON KEYNES, MK17 0QU
- **Nature of business:** [99999](/sic/99999) Dormant Company
- **Corporate group:** [Better Retirement Group Limited](/group/41503) (4 companies)


## Previous names

- Annuity Direct Limited (until 19 Jul 2007)
- Bayliss 62 Ltd (until 17 Feb 2011)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Simon Gregory Michael Whitehead | significant-influence-or-control | 6 Apr 2016 | 23 Mar 2021 |
| Better Retirement Group Ltd | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 6 Apr 2016 |  |



## Accounts

| Year ended | Net assets | Cash |
|---|---|---|
| 30 Sep 2025 | £2 | £2 |
| 30 Sep 2024 | £2 | £2 |
| 30 Sep 2023 | £2 | £2 |
| 30 Sep 2022 | £2 | £2 |
| 30 Sep 2021 | £2 | £2 |
| 30 Sep 2020 | £2 | £2 |
| 30 Sep 2019 | £2 | £2 |
| 30 Sep 2018 | £2 | £2 |
| 30 Sep 2017 | £2 | £2 |
| 30 Sep 2016 | £2 | £2 |
| 30 Sep 2015 | £2 | £2 |
| 30 Sep 2014 | £2 | £2 |
| 30 Sep 2013 | £2 | - |
| 30 Sep 2012 | £2 | £2 |



## Owned by

Directly Financial Ltd → [Better Retirement Group Limited](/company/02688895)





## Companies at the same address

- [50+ Finance Limited](/company/04464232) (04464232)
- [Annuity Express Ltd](/company/09065505) (09065505)
- [Better Annuity Ltd](/company/07496642) (07496642)
- [Better Retirement Limited](/company/07457440) (07457440)
- [Better Retirement Solutions Ltd](/company/07493433) (07493433)
- [Pension Exchange Ltd](/company/09127291) (09127291)
- [Retirement Income Ltd](/company/09127418) (09127418)