# Alpha Developments Direct Limited

## Details

- **Company number:** [02213702](https://find-and-update.company-information.service.gov.uk/company/02213702)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 25 Jan 1988
- **Registered office:** 764b Finchley Road, London, NW11 7TH
- **Nature of business:** [68100](/sic/68100) Buying and selling of own real estate
- **Corporate group:** [Jeap Investments Limited](/group/94957) (25 companies)


## Previous names

- Doubleheights Limited (until 5 Jan 2004)
- Carats Direct Limited (until 30 Jul 2021)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| STERNLIGHT, Joseph Isaac | director | 27 Dec 2003 |  |
| STERNLIGHT, Joseph Isaac | secretary | - |  |
| ROTENBERG, Andrew Asher | director | 27 Dec 2003 | 20 Dec 2017 |
| ROTENBERG, Charles Alexander | director | - | 27 Dec 2003 |
| STERNLIGHT, Joseph Isaac | director | - | 31 Dec 1999 |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Joseph Isaac Sternlight | ownership-of-shares-25-to-50-percent, voting-rights-75-to-100-percent | 6 Apr 2016 |  |
| Maida Vale Investments Limited | ownership-of-shares-25-to-50-percent | 6 Apr 2016 |  |



## Accounts

| Year ended | Net assets | Employees |
|---|---|---|
| 31 Jan 2024 | - | 0 |
| 31 Jan 2023 | -£61,410 | 1 |
| 31 Jan 2022 | -£56,720 | 1 |
| 31 Jan 2021 | -£51,745 | 1 |
| 31 Jan 2020 | -£37,265 | 1 |
| 31 Jan 2019 | -£21,942 | - |
| 31 Jan 2018 | -£19,711 | - |



## Owned by

Alpha Developments Direct Limited → [Maida Vale Investments Limited](/company/03098439)



## Controls

- [Beta Developments Direct Limited](/company/15532024) (15532024)



## Directors' other companies

- [STERNLIGHT, Joseph Isaac](/person/5370655) - director at [Dafaday Property Services Limited](/company/02454834)
- [STERNLIGHT, Joseph Isaac](/person/5370655) - director at [Riva Wigs Ltd](/company/10792466)
- [STERNLIGHT, Joseph Isaac](/person/5370655) - director at [Castlewell Homes Limited](/company/03001093)
- [STERNLIGHT, Joseph Isaac](/person/5370655) - director at [Dafaday Management Company Limited](/company/05596929)
- [STERNLIGHT, Joseph Isaac](/person/5370655) - secretary at [Sits (Blackheath) Ltd](/company/03255186)
- [STERNLIGHT, Joseph Isaac](/person/5370655) - director at [Sits (Blackheath) Ltd](/company/03255186)
- [STERNLIGHT, Joseph Isaac](/person/5370655) - director at [Balagan Investments Limited](/company/04102142)
- [STERNLIGHT, Joseph Isaac](/person/5370655) - secretary at [Balagan Investments Limited](/company/04102142)
- [STERNLIGHT, Joseph Isaac](/person/5370655) - director at [Bursting Investments Limited](/company/03841492)



## Companies at the same address

- [64 Sandmere Road Rtm Company Limited](/company/09273365) (09273365)
- [Atopic Dermatitis Relief (Trading As Kumi Uri) Ltd](/company/09400769) (09400769)
- [Balagan Investments Limited](/company/04102142) (04102142)
- [Belstar Supplies Ltd](/company/16086764) (16086764)
- [Beta Developments Direct Limited](/company/15532024) (15532024)
- [Bursting Investments Limited](/company/03841492) (03841492)
- [Casefield Limited](/company/04323014) (04323014)
- [Castlewell Homes Limited](/company/03001093) (03001093)
- [Dafaday Jewellery Ltd](/company/10251678) (10251678)
- [Dafaday Management Company Limited](/company/05596929) (05596929)