# Initial Incentives Limited

## Details

- **Company number:** [02183201](https://find-and-update.company-information.service.gov.uk/company/02183201)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 26 Oct 1987
- **Registered office:** UNIT 16 APEX BUSINESS CENTRE, BOSCOMBE ROAD, DUNSTABLE, LU5 4SB
- **Nature of business:** [73110](/sic/73110) Advertising agencies




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Jonathan Reuben | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 | 10 Mar 2020 |
| Mr Lee Reuben | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 | 10 Mar 2020 |
| Carter Enterprises Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent | 10 Mar 2020 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Dec 2025 | £344,397 | £17,211 | 15 |
| 31 Dec 2024 | £309,207 | £26,749 | 12 |
| 31 Dec 2023 | £253,486 | £19,462 | 12 |
| 31 Dec 2022 | £358,426 | £230,103 | 18 |
| 31 Dec 2021 | £606,426 | £198,710 | 18 |
| 31 Dec 2020 | £975,911 | £584,807 | 18 |
| 31 Dec 2019 | £2,115,962 | £796,684 | 18 |
| 31 Dec 2018 | £1,964,228 | £1,379,377 | 18 |
| 31 Dec 2017 | £1,720,238 | £763,041 | 17 |
| 31 Dec 2016 | - | £462,968 | 17 |
| 31 Dec 2015 | - | £82,137 | - |
| 31 Dec 2014 | £1,203,582 | £181,553 | - |



## Owned by

Initial Incentives Limited → [Carter Enterprises Limited](/company/12297899)





## Companies at the same address

- [Carter Enterprises Limited](/company/12297899) (12297899)