# Brand Addition Limited

## Details

- **Company number:** [02083209](https://find-and-update.company-information.service.gov.uk/company/02083209)
- **Status:** active
- **Type:** ltd
- **Incorporated:** 11 Dec 1986
- **Registered office:** BROADWAY, TRAFFORD WHARF ROAD, MANCHESTER, M17 1DD
- **Nature of business:** [82990](/sic/82990) Other business support service activities n.e.c.
- **Corporate group:** [The Pebble Group PLC](/group/10463) (3 companies)


## Previous names

- Broadway Incentives Limited (until 6 Oct 2010)
- Incentives Two Limited (until 10 Feb 1995)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| H.I.G Milan Uk Bidco Limited | ownership-of-shares-75-to-100-percent | 5 Dec 2016 | 22 Dec 2021 |
| The Pebble Group Holdco Limited | ownership-of-shares-75-to-100-percent | 22 Dec 2021 |  |




## Owned by

Brand Addition Limited → [The Pebble Group Holdco Limited](/company/10697102) → [The Pebble Group PLC](/company/12231361)