# Sega Amusements International Limited

## Details

- **Company number:** [01711515](https://find-and-update.company-information.service.gov.uk/company/01711515)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 31 Mar 1983
- **Registered office:** 42 BARWELL BUSINESS PARK, LEATHERHEAD ROAD, CHESSINGTON, KT9 2NY
- **Nature of business:** [32401](/sic/32401) Manufacture of professional and arcade games and toys
- **Corporate group:** [Kaizen Entertainment Limited](/group/25060) (4 companies)


## Previous names

- Deith Leisure Limited (until 1 Mar 1997)
- Ruffler & Deith Holdings Public Limited Company (until 2 Nov 1984)
- Jordans 121 Public Limited Company (until 29 Apr 1983)
- Sega Amusements Europe Limited (until 14 Oct 2015)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ALLISON, Nigel Geoffrey | director | 3 May 2022 |  |
| BURKE, Justin James | director | 3 May 2022 |  |
| ELKHAWAD, Siraj Osman | director | 1 Apr 2020 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Sega Sammy Holdings Inc | ownership-of-shares-75-to-100-percent | 6 Apr 2016 | 30 Mar 2021 |
| Kaizen Entertainment Limited | ownership-of-shares-75-to-100-percent | 30 Mar 2021 |  |



## Accounts

| Year ended | Turnover | Net assets | Cash | Employees |
|---|---|---|---|---|
| 31 Mar 2025 | £40,103,947 | £26,684,889 | £10,547,001 | 90 |
| 31 Mar 2024 | £44,432,202 | £23,539,407 | £7,211,916 | 78 |
| 31 Mar 2023 | £41,147,176 | £20,370,576 | £4,872,843 | 69 |



## Owned by

Sega Amusements International Limited → [Kaizen Entertainment Limited](/company/13075579)



## Controls

- [Indigo UK Bidco Limited](/company/15841030) (15841030)
- [Urban Fun Limited](/company/14137861) (14137861)



## Directors' other companies

- [ALLISON, Nigel Geoffrey](/person/6214162) - director at [Indigo UK Bidco Limited](/company/15841030)
- [BURKE, Justin James](/person/6214164) - director at [Indigo UK Bidco Limited](/company/15841030)
- [ELKHAWAD, Siraj Osman](/person/6214165) - director at [Indigo UK Bidco Limited](/company/15841030)



## Companies at the same address

- [Indigo UK Bidco Limited](/company/15841030) (15841030)
- [Kaizen Entertainment Limited](/company/13075579) (13075579)