# Bira Direct Limited

## Details

- **Company number:** [00739251](https://find-and-update.company-information.service.gov.uk/company/00739251)
- **Status:** Active
- **Type:** Private limited company
- **Incorporated:** 30 Oct 1962
- **Registered office:** 225 BRISTOL ROAD, EDGBASTON, BIRMINGHAM, B5 7UB
- **Nature of business:** [46900](/sic/46900) Non-specialised wholesale trade


## Previous names

- Hardware Federation Merchandising Company Limited (The) (until 8 Oct 1998)
- BHF Direct Limited (until 13 May 2011)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Bira Trading Limited | ownership-of-shares-75-to-100-percent | 1 Jan 2019 |  |



## Accounts

| Year ended | Cash | Employees |
|---|---|---|
| 31 Dec 2025 | £615,541 | 0 |






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